Changing Room
Attention-grabbing video showing disturbing futuristic visions of the effects of water challenges projection mapped onto the Manchester City changing room floor.
XYLEM – OFFICIAL WATER TECHNOLOGY PARTNER OF MANCHESTER CITY
Our partnership with Xylem is built on a shared purpose and joint commitment to environmental, economic and social sustainability, including social progress and community impact. This specifically focuses on promoting awareness of global water challenges, and inspiring and empowering fans to take action to be more water responsible and play their part. We do this by harnessing and mobilising the collective energy of fans, technology, and business, to take action on global water challenges through leveraging the global power, passion and reach of football.
The partnership, inclusive of Manchester City Men’s and Women’s, New York City Football Club and Mumbai City Football Club, began in 2018 and has delivered multiple initiatives to encourage fans to think differently about the world’s water resources and be more water conscious and water responsible.
In 2022, the partnership was extended for a second term. We maintain our focus on empowering fans to play their part in support of global water challenges and become water champions, and upweighted our focus on projects between Manchester City and Xylem which support the Club’s water goals of using less potable water from the mains in our operations, and returning less water discharge to the public system, therefore improving the overall water footprint of Man City’s facilities.
Commenting on the partnership, Roel de Vries, City Football Group’s Group Chief Operating Officer, said: “We’re delighted our partnership with Xylem has gained traction with fans year on year with increased understanding about the world’s water challenges, but also that there are actions we can all take to be more water responsible. Using our place in the world of football and Xylem’s expertise in the water technology space, we’re pleased to develop projects that support water sustainability long-term and we look forward to continuing this work over the coming years.”
Xylem CEO, Matthew Pine, emphasised the strength of collective action in addressing challenges. “There is no one nation, organisation or person who is not affected by the global water challenges we face. However collectively, coupled with technology, we have the ability to make a significant difference to our world’s water sustainability. Our partnership with Manchester City has enabled us to spark understanding, conversations and action on water across the globe, and creates a powerful platform to connect with millions of fans, inspiring widespread action and accelerating progress towards the global goal of improved clean water and sanitation for all.”
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Closer to Home
Another attention grabbing campaign focusing on the water challenges faced in the home nations of a variety of MCFC, MCWFC and NYCFC players. 11 pieces of content released across a variety platforms & formats.
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Raining Champions
Video activation focusing on a limited-edition beer made from purified rainwater collected from the Etihad Stadium roof. The beer celebrated the Club’s 2018/19 EPL title & was distributed to players and fans.
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End of Football
Emotional video spotlighting present day water wastage and how by 2045 our lives, including football, can be severely impacted by drought.
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Be A Water Hero
Informative, part animated, film highlighting how every day actions in the home can be adjusted to become more water conscious.
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Away Kit 21/22 launch
The away kit was manufactured using Dope Dye technology to reduce water consumption. A football and safe water programme was developed in four communities to mark the launch, the programme was spotlighted during four away games.
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Water Heroes Academy
Water Heroes Academy provides young people with the resources and platform to engage with water challenges in their community and produce self-directed content films published on Manchester City channels with fans voting for the most inspiring initiative.
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Water Heroes FC
A squad formed dedicated to tackling water challenges. Through a series of short films, Manchester City and Pep encouraged the audience to get active in solving water issues in their community.
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Take Steps to Solve Water
An emotive short film highlighting the severe water issues billions of people face around the world sign posting audiences towards two fitness related ‘water challenges’ activated on Strava.
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Take the Waste Out of Water
A shock approach video to harness public sentiment around untreated wastewater, intended to apply political pressure, or utility consequence & drive a market shaping outcome for Xylem.
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Half Time: All To Play For
2023 marks ‘half time’ on the UN’s Sustainable Development Goals. Goal 6 of the 17 is all about water. We need to pull together and unite for a big second half, and make all our actions count. Pep leads an inspiring half time team talk, uniting football fans worldwide for a second half push in tackling global water challenges.
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Ready to play your part?
Manchester City stars demonstrate simple yet impactful water-responsible actions. From reusable bottles to proper disposal of wipes, and washing full laundry loads, every action counts! Small actions all add up to something bigger.
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Making A Change
Making A Change raises awareness of how small, everyday actions can contribute to tackling the world’s water challenges and demonstrate the positive impact of adopting new behaviours. Studies have evidenced it takes on average, 59 days for a person to adopt a new behaviour. The campaign was delivered over the 59 days between World Water Day and the Premier League's final match on May 19, 2024.
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Xylem Water Confessions
Manchester City Women’s players, Alanna, Jill & Jess, spill their water confessions in a light hearted sit down interview at the CFA.
