Our partnership with Xylem is built on a shared purpose and joint commitment to environmental, economic and social sustainability, including social progress and community impact. This specifically focuses on promoting awareness of global water challenges, and inspiring and empowering fans to take action to be more water responsible and play their part. We do this by harnessing and mobilising the collective energy of fans, technology, and business, to take action on global water challenges through leveraging the global power, passion and reach of football.  

The partnership, inclusive of Manchester City Men’s and Women’s, New York City Football Club and Mumbai City Football Club, began in 2018 and has delivered multiple initiatives to encourage fans to think differently about the world’s water resources and be more water conscious and water responsible.  

In 2022, the partnership was extended for a second term. We maintain our focus on empowering fans to play their part in support of global water challenges and become water champions, and upweighted our focus on projects between Manchester City and Xylem which support the Club’s water goals of using less potable water from the mains in our operations, and returning less water discharge to the public system, therefore improving the overall water footprint of Man City’s facilities. 

Commenting on the partnership, Roel de Vries, City Football Group’s Group Chief Operating Officer, said: “We’re delighted our partnership with Xylem has gained traction with fans year on year with increased understanding about the world’s water challenges, but also that there are actions we can all take to be more water responsible. Using our place in the world of football and Xylem’s expertise in the water technology space, we’re pleased to develop projects that support water sustainability long-term and we look forward to continuing this work over the coming years.” 

Xylem CEO, Matthew Pine, emphasised the strength of collective action in addressing challenges. “There is no one nation, organisation or person who is not affected by the global water challenges we face. However collectively, coupled with technology, we have the ability to make a significant difference to our world’s water sustainability. Our partnership with Manchester City has enabled us to spark understanding, conversations and action on water across the globe, and creates a powerful platform to connect with millions of fans, inspiring widespread action and accelerating progress towards the global goal of improved clean water and sanitation for all.” 

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