The free, virtual race officially begins on April 22, 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
Participants can walk, jog or run to accumulate their steps using the Stepathlon platform and log them via their smartphones or other compatible devices, as they virtually race around the globe and compete with fans all over the world for the chance to win hundreds of prizes and money-can’t-buy experiences.
Through the initiative, Nexen Tire aims to bring fans closer to the Club, with weekly challenges and contests taking place during the race and registration phase on the @NexenRoadToManCity social channels to get fans motivated and moving.
Peter Laundy, Vice President of Partnerships Marketing and Creative, said: “Connecting with fans across the globe has never been more important and throughout the last year, the Club has continued to provide new and immersive ways for them to engage, wherever they are based in the world.
“The Nexen Road to Man City is an exciting new activity for fans and sports enthusiasts alike to be able to stay close to all the action whilst improving their health and fitness and we hope fans worldwide will get involved.”