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SAP data analytics helps measure how football is changing lives

SAP data analytics helps measure how football is changing lives
City’s global charitable initiative, Cityzens Giving, supports youth-led community football projects in cities worldwide, focusing on improving health, education and social inclusion for local young people.

Since its inception, Manchester City has been using football to uplift communities.

Witnessing its growing community football impact in Manchester and across the globe, the Club turned to SAP, the Official Cloud Software Partner of City Football Group, to help them measure the impact of their programmes on young people.

Hear from Cityzens Giving Young Leaders:

WATCH: SAP data analytics helps measure how football is changing lives

SAP created a tailor-made solution using SAP Hana Cloud and SAP Analytics Cloud to create real-time insights into how the lives of children are being positively impacted through community football projects in cities across the world.

18 Cityzens Giving partners using the custom survey application built by SAP.

25,000 young people positively impacted.

<1 second for real time insight of live social impact data coming directly from digital surveys of participants.

Through SAP Analytics Cloud, Cityzens Giving can generate reports to show not only the number of participants the projects reach and demographics, but crucially, how football is impacting their lives.

For example, what percentage of young people surveyed across the globe are reporting improvements in areas such as confidence, educational attainment, health, and friendships?

Tom Pitchon, Director of City Football Foundation, said: “We needed an impact measurement system that would work globally.

"SAP created a fully customised solution for us, using their leading-edge technology and a team of dedicated experts.

"Now we have an integrated dashboard showing us how football is impacting key world issues for young people across the world.

"It has fostered a more data-driven culture, which allows us to create even more impact for city kids around the world through the power of football. This is a game-changer.”

For City, SAP technology has been the key enabler to measure and continuously improve the impact of our Cityzens Giving programmes on city kids worldwide.

Harnessing SAP tools, we can accelerate our mission to uplift the lives of city kids through the power of football.

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