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City Football Group (CFG), which includes 2017/18 Premier League champions Manchester City, MLS side New York City FC and the Australian A-League’s Melbourne City, have teamed up with partners Etihad Airways and Hays for a new content feature – Flying Fit – aimed at helping players, and business travellers, maintain high performance after long-distance flights.
Over the course of a season, players can clock up thousands of air miles, both during the domestic season with their clubs as well as when representing their countries on international duty; Flying Fit provides insight into the tactics they use to ensure they are ready to play – and win.
In 2016, City Football Group’s Global Football department, who provide footballing IP and “know-how” to the Group’s clubs, identified the need to understand the effects of travel on its players - and how they can maintain peak performance after flying.
Working with Etihad Airways’ expert, aviation medical practitioners, phase one of the project – to develop a new travel management strategy for all CFG clubs – was undertaken to help enhance performance on the pitch.
Watch the video above to discover more about the innovative development