Water Champions
Xylem Water Champions
To mark World Water Day on 22 March 2024, and the final match of the Premier League season (19 May 2024), Xylem - our Official Water Technology Partner - has launched a 59-day ‘Water Champions‘ challenge backed by the psychology of behaviour change, to inspire fans to take action on water.
Following Pep’s ‘Half Time’ team talk with a twist, the challenge aims to raise awareness of how small, everyday actions can contribute to tackling the world’s water challenges, and demonstrate the positive impact of adopting new behaviours.
The 59 days mirrors the timeframe that psychology experts* suggest it takes for a person to adopt a new behaviour and form a new habit.
