Send it Forward

ABOUT

Nuria oversees several wide-ranging aspects across the entire CFG network, spearheading the group’s operations across retail and brand growth, content and digital platforms as well as fan experience and insight.

As Chief Marketing and Fan Experience Officer, her role is rooted in engaging our global community of passionate fans across these wide-ranging areas, and she ensures we produce an unparalleled experience for supporters around the world.

That network has increased from three teams in 2015 to 12 clubs spanning five separate continents, with Nuria’s knowledge and expertise ensuring each diverse and nuanced fanbase is not just included in that journey but also celebrated.

She first joined the CFG family in November 2015 after 20 years of experience in senior leadership roles in strategy consulting, telecom, travel and entertainment, including a previous position as CEO of the biggest ski resort in the Pyrenees, Grandvalira.

That journey has seen her live and work in 12 different countries during her professional career, while she’s also fluent in four languages: French, Spanish, Catalan and English.

A key figure behind campaigns such as Same City, Same Passion and the launch of City Studios, Nuria has been at the centre of CFG’s growth and innovation and plays a crucial role in our continued ambition to be the best sports entertainment organisation.