Women's Team

City announce partnership with Joie

Manchester City's women’s team have today announced a new partnership with baby gear brand, Joie. 

As part of the new agreement, Joie will become the Official Family Partner of Gareth Taylor's side and will also feature on the back of the women’s first team’s playing shorts for all fixtures for the duration of the partnership. 

Joie is a leading global family brand. Founded in 2011, Joie works tirelessly, with families at its heart, to create safety inspired, innovatively designed products that makes parents' lives that bit easier.

Passionate about car seat safety, Joie promotes the importance and benefits of extended rear facing car seats, crafting each product from superior quality aluminium and steel, top of the line plastics and tough, durable strength fabrics.

Joie will have the opportunity to activate at every women’s team fixture to engage with fans attending the Academy Stadium, offering exclusive prizes and experiences.  

In addition, our Official Family Partner will also have access to first team players for bespoke content production and the brand will feature across a number of digital assets and high visibility in-stadium branding.

Gavin Makel, Managing Director of Manchester City Women, said: “We’re delighted to announce our partnership with Joie today.

"Joie’s commitment to celebrating and embracing family values and delivering to a high standard aligns perfectly with Manchester City and we look forward to working together to bring new offerings and experiences to our fans.  

“This recent partnership announcement is also another positive reflection of the growing commercial appeal for the women’s game and our Manchester City Women’s team and it’s great to have Joie with us on this journey.”

Joie’s Managing Director, David Welsh, said; “We are delighted to be working with Manchester City – their commitment to family values and high standards aligns with everything that Joie stands for.

"We are immensely looking forward to exploring the full potential of this partnership and throwing the full weight of our support behind the women’s team at what is a very exciting time for women’s football.”