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The new partnership, which sees the deepening of international direct selling company QNET’s longstanding relationship with Manchester City, was formally announced at the annual VCON conference in Malaysia.
Rising City star Pauline Bremer attended the event and took part in an exclusive Q&A about the women’s team and the growth of women’s football across the globe.
In addition to the sleeve presence, a series of co-branded fan content, a matchday LED presence, exclusive fan competitions and bespoke digital activations with players, will allow Manchester City and QNET to work closely together to reach new and diverse audiences.
Gavin Makel, Head of Women’s Football at City said: “The women’s team at Manchester City is delighted to partner with QNET who are leaders in their industry.
"Women’s football is on the rise and connecting with our growing fan base in Asia, where QNET has a strong presence, is important to everyone at the Club. Working together with QNET, we hope we can bring the magic of women’s football to even more people and provide our supporters across the globe with the opportunity to get even closer to Manchester City’s women’s team.”
Trevor Kuna, CEO of QNET added: “QNET has been empowering entrepreneurs for 20 years now, and we have a strong female salesforce. We are truly proud to be teaming up with Manchester City in the female sports sponsorship arena as the first-ever sleeve sponsor of a FA Women’s Super League 1 team. This is a major step for us, and it sends a strong signal that QNET is committed to empowering women across the globe.
“Manchester City’s values resonate with our own, and we were particularly inspired by their Same City, Same Passion campaign launched earlier this year. We too believe the skills, determination and passion are the same for both men and women regardless of whether it’s in football or direct sales.”
This announcement means Manchester City are now the first football club to have a sleeve partner in both the Premier League and Women’s Super League 1.
Six different goalscorers – Jill Scott, Claire Emslie, Jane Ross, Nikita Parris, Nadia Nadim and Mel Lawley – were on target in a clinical display at the Stoke Gifford Stadium, as the Blues leapfrogged Chelsea on goal difference.
The Blues were edged out by holders Lyon over two legs, losing 1-0 at the Parc Olympique Lyonnais, courtesy of Lucy Bronze’s first-half volley.