City’s new home kit for this season embodies this pioneering spirit of innovation with a fast and sleek new look.
The new home shirt is field blue with dark blue high cuffs and a constructed v-neck collar with a field blue triangle beneath it.
Inside the back of the neck is a dark blue pennant tab with the bold statement ‘We are City’ in field blue.
The new home shorts are field blue with a thin dark blue stripe along each side, while the new home socks are field blue with a dark blue band at the top, and a wide dark blue tonal stripe on the back.
While this new kit features Nike’s signature design details, it also offers players the very latest in performance innovation, kit technology and environmental sustainability.
Available with gold champions badges, Free Standard UK delivery on over £65 and free click and collect service to the CityStores on Market Street and at the Etihad Stadium.
NIKE DRI-FIT TECHNOLOGY
Nike Dri-Fit technology draws sweat away from the body to the exterior of the shirts and shorts where it quickly evaporates. This helps players to perform at their absolute best by remaining cooler, drier and more comfortable.
The laser-cut ventilation holes and mesh panels featured in key areas of the kit increase air circulation to the players’ bodies to help regulate their temperatures throughout ninety minutes on the pitch.
The kits are made of a new dual-knit fabric consisting of both cotton and recycled polyester, which removes sweat while providing a softer feel and an overall more flattering appearance.
Nike continues to place environmental sustainability at the heart of their kits, which are again made from recycled polyester this year. These kits have been created to provide both unrivalled performance benefits and lower environmental impact.
The kits are made from recycled plastic water bottles. The shorts are 100 percent recycled polyester; the shirts are 96 percent recycled polyester, while the socks are 78 percent.
Each kit is made using an average of 18 recycled plastic bottles, and over the last four years Nike has diverted almost two billion of these bottles from landfills to produce their kits.
By using recycled polyester Nike is also reducing the energy consumed in the entire process by up to 30 percent.
A NEW AND UPDATED PERFECT FIT
Nike took 3D body scans of many of the world’s leading footballers to create a kit with an updated and perfect new fit. The new fit allows the body to move more naturally within the kit, and so effortlessly improves players’ comfort and performance.
The Nike Elite Match fit sock for 2014 also boasts a sleeker and updated design created especially for football.
Nike’s designers spoke to many of today’s elite players to gain an insight in to what they wanted from a sock during a game. There are now strategically cushioned zones to provide comfort and protection around the big toe and the anklebones where the majority of impact occurs, while arch support provides a firm foundation for the foot to prevent any slipping.
There is less material on the sock to enhance players’ touch, while flex grooves on the ankle and top of the foot prevent bunching.
The new home kit is available to pre-order now and to purchase in CityStores and from Nike.com from July 17.