Rexona, the World’s No.1 Deodorant Brand, which operates as Sure in the UK, Degree in the USA and Shield in South Africa, stands to empower everyone to have the confidence to move beyond their limits and believes that the power of movement can transform lives.
Launching on December 3 to coincide with the International Day for Persons with Disabilities, the partnership will see Rexona providing a platform to showcase One City Disability Programme in 2021, as well as sharing engaging behind-the-scenes content to shine a light on the stars of the One City Disability Programme.
Supporting the One City Programme is part of Rexona’s commitment to all MCFC teams across all abilities to ‘Move Your Way’ and is testament to the brand’s belief that everyone should have the right, access, freedom, confidence and opportunity to move more.
Mike Green, Head of City in the Community, said: “We are very excited to welcome Rexona to the City in the Community family, supporting our long-standing One City Disability Programme. Now in its 11th year, we are incredibly proud of how One City has grown, embodying our philosophy of making football accessible for all. We look forward to introducing Rexona to our participants and coaches and bringing them closer to this uplifting programme.”
Emily Weston, Rexona Senior Brand Manager said “We’re delighted to announce this new partnership with the One City Disability Programme. As a brand we want to inspire everybody to be able to move more.
Manchester City Football Club are recognised throughout the world and being able to support the club’s disability teams is a perfect way to highlight our commitment to showcase and support the disabled community.”