Launched by Manchester City and Georgetown University, the 12-month programme combines academic teaching with direct access to the people, expertise and operations behind a global sports organisation.
During the residency, the cohort of mid- and senior-level professionals took part in in-depth sessions on areas including marketing and women’s football, and learned about the newly opened Medlock Square.
They also heard from senior leaders, including Ferran Soriano, Chief Executive Officer at City Football Group, gaining insight into the management of a global sports organisation.
Behind-the-scenes tours of the Etihad Stadium and Co-op Live, alongside a stay at The Medlock Hotel, gave students a closer look at the Club’s facilities and operations.
This breadth of access offered a distinctive opportunity to connect academic learning with the realities of working in global sport, while experiencing Manchester’s football heritage and culture.
Led by faculty director and veteran sports executive Bobby Goldwater, the programme is designed for professionals looking to advance their careers in the global sports industry.
It combines online learning with in-person residencies, helping students build the knowledge, skills and networks to meet the demands of a changing industry.
Following the UK residency, the cohort will continue its studies ahead of its next in-person residency in April in Washington, DC and New York City.
The programme is part of Manchester City Sports Business School’s wider offer of tailored learning experiences for people at different stages of their careers.
Find out more about the Executive Master’s in Global Sports Operations & Strategy and how to apply on the Georgetown University website.
Visit the Manchester City Sports Business School website to explore its other programmes.
