As the Official LED display partner of Manchester City since early 2021, Unilumin provided the new ‘Supersized LED’ two-tier digital display system which was installed at the Etihad Stadium in May 2021 and has seen the club’s pitch side media space become the most commercially valuable in the Premier League.
Utilising the latest technologies in outdoor LED display capabilities, the introduction of the new system has allowed greater design scope for messages from the Club and its partners, provided unrivalled picture quality and delivered twice the exposure of a traditional LED system.
New technology in control systems with smart features implemented as part of the partnership has also enabled content to be adapted depending on camera angle and weather conditions. As part of the renewal agreement, Unilumin and Man City will continue to work together on the latest technological innovations and produce exciting content for fans.
Scott Munn, Chief Executive Officer, China, City Football Group, said: “We are delighted to announce the renewal of our partnership with Unilumin Sports. Their world-leading technology and expertise has allowed Manchester City to implement an exciting new platform and provide greater value and global impact for our partners and engage with our fans around the world.
“The team at Unilumin has impressed us with their passion for new ways to innovate, a value we prioritise highly within our club and wider organisation. We look forward to continuing to develop our relationship, share further expertise and continue our investment into the infrastructure of the Etihad Stadium.”
Tiger Lin, the President of Unilumin Group, said: “We had a pleasant cooperation with Manchester City in the past year. And we will use Unilumin integrated Metasight solutions to bring the ultimate audio-visual experience to fans around the world. I also hope that we will continue to strengthen cooperation, add brilliance to sports industry, and pass on the spirit of sports to tens of thousands of people who love sports.”