Club News

City agree partnership deal with HWT Clinic

City agree partnership deal with HWT Clinic
Manchester City has announced a new multi-year partnership with HWT Clinic to become the Club’s Official Hair Clinic Partner in Europe.

HWT Clinic is one of the most established clinics of its kind in Turkey with nearly ten years’ experience across a rapidly growing hair transplant industry that is set to be worth $30 billion globally by 2025. HWT Clinic offers the latest technologies in its own state of the art hospital in Istanbul where it welcomes customers from across Europe.

Through this partnership HWT Clinic will look to strengthen its brand presence across Europe with branding across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its customers with access to ‘money can’t buy’ City experiences and prizes.

Tom Boyle, Head of Partnership Marketing EMEA at City Football Group, said: “HWT Clinic is committed to offering the best possible experience to its customers and embracing the latest technologies, which aligns closely with Manchester City’s values. We look forward to working with HWT Clinic over the coming seasons.”

HWT Clinic was founded by Demir Akillioglu and Yunus Yildiz in 2011. Demir said: “Our research has demonstrated our target audience’s high engagement with sport which led us to look for a strong partner in this field and Manchester City is fitting for our ambitions. We are excited to deliver our brand to City fans and are particularly looking forward to growing our brand in England, one of our key target markets, through this relationship.”


View all club partners