Building on shared values of technology, innovation and sustainability and a commitment to creating memorable experiences and value for customers, the partnership will see Manchester City and Aldar work together on a number of exciting new development projects within the region in the realms of real estate, retail and football education.
As part of the agreement, Aldar will use the Manchester City brand and intellectual property to promote select residential projects to the Club’s global audience.
Elements of the partnership will also benefit local communities and play a key role in enriching the football landscape in Abu Dhabi and the UAE.
Additionally, the partnership will see Aldar’s brand feature in Etihad Stadium on matchdays throughout the year. Aldar will also seek to engage Manchester City fans in the UAE, at Etihad Stadium, and across the world with exclusive events and campaigns in collaboration with the Club.
Stephan Cieplik, Senior Vice President of Global Partnership Sales, City Football Group said: “As a Club, we are continually working to find new ways to engage with our global fanbase and offer unique experiences for our communities around the world. By aligning with Aldar, the Club will be able to further use the power of football to make an impact within the region and build on Manchester City’s growth in the UAE.
“The team at Aldar have impressed us with their vision and commitment to our shared values and we look forward to working together throughout this partnership on a host of exciting activations whilst showcasing their world-class real-estate projects in the region.”
Rashed Al Omaira, Chief Commercial Officer, Aldar Properties said: “This is a very exciting partnership for us and one that will help us to bring Aldar closer to customers and investors in international markets and provide them with access to Abu Dhabi’s vibrant real estate market. This partnership will also promote and encourage sport in Abu Dhabi and will enable the next generation of UAE footballers to learn from some of the world’s top football coaches. We look forward to embarking on this exciting journey with Manchester City, and we hope that the 2020/21 Premier League Champions can add further silverware to their collection this season.”