Unilever – Official Partner of Manchester City FC
An Official Partner of the men’s team since 2018, Rexona, also known as Sure, Degree, Shield and Rexona in markets around the world, expanded their initial agreement in 2020 to also sponsor Manchester City Women. Rexona was founded in 1908 and is now the #1 antiperspirant sold in more than 100 countries.
Throughout the partnership to date, Manchester City and Rexona have collaborated on a number of campaigns integrating the Rexona Breaking Limits Programme to equip young people with the confidence and opportunity to move however they want, as well as activating brand campaigns at scale engaging with consumers and fans around the world through multi modal channels, and successfully driven brand awareness in key markets.
Rexona and Manchester City aim to collaborate to give fans opportunities to win money-can’t-buy experiences.