JOIE– OFFICIAL FAMILY PARTNER OF MANCHESTER CITY WOMEN

In March 2023, Joie was announced as the Official Family partner of Manchester City Women. The club’s stadium was later named as The Joie Stadium, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.

Founded in 2011, Joie is a leading global family brand that works tirelessly, with families at its heart, to create safety inspired, innovatively designed products that makes parents’ lives that bit easier

Passionate about car seat safety, Joie promotes the importance and benefits of extended rear facing car seats, crafting each product from superior quality aluminium and steel, top of the line plastics and tough, durable strength fabrics.

As Official Family Partner, Joie also features on the back of the women’s first team’s playing shorts for all fixtures, for the duration of the partnership, as well as having the opportunity to engage with fans attending the Joie Stadium through activations, offering exclusive prizes and experiences.

Charlotte O’Neill, Managing Director - Manchester City Women, said: “Joie shares our commitment to family values and high standards, and we’re delighted the brand has chosen to extend its current relationship. It is a further reflection of the importance, growth and commercial value of Manchester City Women and the wider women’s game and we are looking forward to working together with Joie to maximise opportunities for families at our matches.”

David Welsh, Senior Managing Director, Joie, said: “Joie is a family-first brand committed to making childhood and family days out as joyful as possible.

“We believe that football offers an unforgettable experience for families and by partnering with Manchester City Women and becoming the Official Stadium Naming Partner, we aim to make it truly accessible for all – whether that’s families with babies or parents of older children who will love playing in the Fan Zone.

“We’re incredibly proud of the steps we are making to help provide an all-inclusive experience and are committed to further developing our offer and ensuring that the Joie Stadium is one of the most family-friendly in the Women’s Super League.”