durex - Official Health and Wellness Partner in China

Manchester City has announced a new multi-year regional partnership with durex, that will see the brand become the Club’s Official Health and Wellness Partner in China.

The new agreement will see durex and Manchester City bring together their global appeal to deliver campaigns within the region that encourage and reinforce the benefits of a healthy lifestyle through culturally relevant digital activations and collaborative campaigns.

David Tang, Chief Executive Officer, City Football Group China, said: “We’re pleased to welcome durex as a new regional partner of Manchester City. durex is a leading brand with a long-standing commitment to promoting positive lifestyles. Together, we look forward to creating engaging campaigns that resonate with our fans in China while promoting health and wellness in meaningful ways.”

Vivien Huang, Chief Marketing Officer, Reckitt & Manon, said:  “We are proud to partner with Manchester City. Both brands lead on the world stage, and are united by a shared vision: to enable everyone to fully enjoy a healthy and wonderful life. Together with Manchester City, we will deliver engaging content and experiences for Chinese consumers and club fans, while exploring new ways for a healthy lifestyle. “