Big Cola - Official Partner of Manchester City FC

Manchester City has announced soft-drink brand BIG Cola as the club’s Official Carbonated Soft Drink Partner in Thailand and Indonesia.

BIG Cola is a cola-flavoured carbonated soft drink produced and distributed by one of the world’s largest beverage companies AJE Group LTD.

AJE Group’s extensive portfolio of brands, regional expansion and over thirty years of experience in soft-drink production has established the company’s reputation for delivering value-driven, quality products in multiple global markets.

The partnership will see Manchester City collaborate with BIG Cola to produce targeted marketing campaigns and events exclusively for fans and customers in Thailand and Indonesia, supporting the club to engage global fans and elevate BIG Cola’s presence in the region.

Jeremy Way, Vice President – Partnerships at City Football Group said: “We are pleased to be partnering with AJE Group to make BIG Cola the club’s Official Carbonated Soft Drink Partner in Thailand and Indonesia.

“It is exciting for the club to collaborate with a brand that shares our passion for delivering quality customer experiences for global audiences. Over the last few seasons, we’ve seen our following continually grow within the region and we’re looking forward to working with BIG Cola to further expand our brand presence in these countries through bespoke content and activations.”

Augusto Bauer, Deputy CEO of AJE Group, said: “This new partnership is a key milestone for AJE Group and BIG Cola. We are thrilled to collaborate with a club that, like our brand, inspires people to set ambitious goals and strive for greatness. This partnership will strengthen our presence in Asia, a strategic region for our growth.”