The Fold collaborates with Manchester City to launch 'Preparation is Everything'

The Fold and Manchester City Women’s Football Club have today announced the launch of a new campaign – Preparation is Everything – aiming to boost female professionals’ self-confidence and help them prepare for career success.

Part of The Fold’s iconic Fold Woman series, which features a diverse cross-section of inspiring women from different backgrounds and industries, the new campaign spotlights five groundbreaking Manchester City Women and shares their phenomenal stories.

Since launching the series eight years ago, The Fold has shared the career journeys of hundreds of inspiring and multifaceted women, including their successes, setbacks, style and career advice.

Manchester City Women’s players Alex Greenwood, Deyna Castellanos and Laura Coombs feature in the latest campaign, alongside Chief Marketing and Fan Experience Officer of City Football Group, Nuria Tarré, MBA, and former England and Manchester City goalkeeper and current Project Officer at
Manchester City, Karen Bardsley.

These five remarkable women revealed the practical things they do to prepare for an important match or big moment.

From journaling to listening to music, they shared details on what helps them focus and get into the right mindset, as well as how dressing well has a positive influence on their mood
and confidence.

Manchester City midfielder, Deyna Castellanos said: “Dressing up gives me more confidence. It lifts my energy and my mood. It makes my day better, for sure.”

This is the latest activity that is part of The Fold’s partnership with Manchester City Women which officially launched in November 2022. The luxury workwear brand will continue to provide the team’s players and professionals with access to a selection of quality tailoring for another season, including the
bestselling Clever Crepe suits for when the players need to perform and feel their best.


The Fold is a luxury workwear brand that empowers self-belief, elevates workwear and champions ambition. It has quickly become a popular label for game-changing women, including royalty and industry leaders who appreciate
quality and style.

Founded in 2012 by Polly McMaster, a former finance professional with a love of fashion, The Fold was created to meet the demand for beautiful and stylish yet
work-appropriate clothing.

Over the years, the business has morphed from a compelling concept to a high-growth brand, selling internationally to more than 20 countries.

The Fold is known for its high-quality, timeless styles and is now the go-to for workwear and smart event dressing for today’s modern woman.

Clever Crepe capsule collection

The Fold is known for its bestselling tailoring collection Clever Crepe. The range includes effortless suits crafted from breathable Japanese satin-back crepe, which is woven with stretch to offer a flattering fit without compromising
on comfort.

Designed in the brand’s London atelier, the collection is entirely machine washable and crease-resistant, making for stress-free styling.