The partnership will cover both City’s men’s and women’s teams, as well as the Club’s esports operation.
From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will be an unmissable global experience, hosting participants from more than 190 countries, and acting as a launch pad for a dynamic and diverse programme spanning innovation, culture, art, music, food and sport.
Expo 2020 Dubai is dedicated to bringing together people, communities and nations to build bridges, inspire actions and deliver solutions to real-life challenges. Through this partnership, Manchester City will be able to contribute to Expo’s journey and harness knowledge from world-leading initiatives to expand on its values of innovation, sustainability and driving social change through football.
Roel de Vries, City Football Group’s Group Chief Operating Officer, said: “At Manchester City, we are constantly striving to find the best solutions to achieve success, whether that’s on the pitch or everything we do beyond that to engage with our global fanbase, operate in a sustainable way and help to support our communities. Partnering with Expo 2020 and exploring its wealth of expertise will provide a fantastic opportunity for the Club to develop its knowledge across many areas.
“We are also looking forward to unveiling a Manchester City presence at the Expo where we will showcase on a global stage how the Club is leading the way in the football industry.”
Reflecting the global nature of Expo 2020 and its participants, as well as the diverse, multicultural population of the UAE, the partnership will also be amplified around the world through the City Football Group network, with exciting local activations planned at a number of City’s sister clubs, including Mumbai City FC, New York City FC, Melbourne City FC and Yokohama F. Marinos.
Sholto Douglas-Home, Chief Sales & MarComms Officer, Expo 2020 Dubai, said: “Both Expo 2020 and City Football Group are passionate about bringing people together to create meaningful change in important areas, such as youth empowerment, gender equality and inclusion, as well as the use of technology for good.
“As Manchester City’s Official Exhibition Partner, we are excited to see how the powerful, universal language of football can inspire millions around the globe to be part of a truly exceptional World Expo and a historic milestone for our vast region.”