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The badge, which has been described as a ‘modern original’, follows a 30-day consultation period and a series of lectures on the badges’ history by Manchester Football Expert Gary James, during which thousands of Cityzens fed back to the club as to whether, and if so how, they wanted the badge to evolve.
Fans also gave their thoughts as to which symbols they considered most reflective of the Club and representative of the city of Manchester itself.
The first and most obvious change is to that of a round design, as used in two of the Club’s three previous crests, and which emerged as by far the most popular shape following consultation. Only one third (34%) of supporters expressed a desire to retain the existing Eagle badge shape.