We welcomed 1.6 million new Cityzens this year, taking our total membership to 5 million.
And we worked extra hard to make sure every single person from anywhere in the world felt connected and engaged, with new, unique and interactive content. This year, we focused on creating and targeting a more personalised offering, with a bespoke approach for different regions. This included digital rewards for Cityzens in Trophy Tour locations, and localised celebrations of important events like Lunar New Year, Brazilian Carnival and Holi Festival.
For the first time in English football history, one top-flight club held six men’s and women’s trophies – us! To celebrate, we set out with all six trophies on a global tour, taking in 30 cities in 14 countries, in some venues accompanied by Club legends like Paul Dickov, Joleon Lescott, Shaun Wright-Phillips and Micah Richards. The tour itinerary itself drew on interactions with fans: Cityzens had the opportunity to have the trophies brought to their home city by voting on the tour’s schedule as it progressed.
32 new Official Supporters Club (OSC) branches were formed, taking us to a total of 299 branches, including four that were formed during the lockdown period. The OSC network celebrated its 70-year anniversary this year and held a very special dinner for more than 500 people at Manchester Central. We also held eight OSC roadshows in Manchester before the COVID-19 restrictions began, taking City staff to OSC branches around the city.
Giving City fans a voice in the Club’s decisions
Source: Manchester City (the figure counts registered fans who engage in some way, such as submitting entries, clicking on a Cityzens widget, etc.)