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Gatorade becomes sports nutrition partner of MCWFC

DEAL DONE: Gatorade extends existing multi-year partnership to include fuelling the Club’s women’s team for optimum performance

DEAL DONE: Gatorade extends existing multi-year partnership to include fuelling the Club’s women’s team for optimum performance

Manchester City is delighted to announce that their multi-year global partnership with Gatorade® sees the sports fuel company also become the Official Sports Nutrition Partner of their women’s team.

The world’s number one sports drink and the most thoroughly researched sports beverage in the world, Gatorade is scientifically formulated to help meet the hydration and fueling needs of athletes – and help them get the most out of their performance.

As part of the partnership, the women’s team will have access to the elite Gatorade portfolio of sports fuel products, equipment and cutting-edge science through the Gatorade Sports Science Institute (GSSI) to help the players prepare and perform at the highest level during their training sessions at City Football Academy and on match days. The mission of GSSI has always been to help athletes optimize their health and performance through research and education in hydration and sports nutrition.

At the Academy Stadium, where City’s women’s team play all their home matches, Gatorade will have a match day LED presence, as well as bespoke dugout branding for all FA Women’s Super League and domestic cup home matches.

Gatorade and Manchester City will also work together to create informative video content that fans across the world will be able to enjoy via the Club’s digital channels.

Commenting on the new partnership, Gavin Makel, Head of Women’s Football at Manchester City said:

“Everyone at Manchester City is excited to welcome Gatorade as an official partner of our women’s team. As a market leader in the sports fuel industry, Gatorade’s knowledge of what it takes to power athletes to perform is unparalleled and we look forward to collaborating with them to help fuel our athletes on the pitch”

Lina Nawas, marketing director, Gatorade International, commented:

“Gatorade has decades of experience partnering with the world’s elite athletes and clubs. Expanding our ongoing partnership with Manchester City to now also fuel the women’s team is a wonderful opportunity to work with one of Europe’s best women’s football teams as they continue to challenge for titles.”

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