Matchday and Beyond

Matchday and beyond

A key objective of our proposals is to create a distinct destination at the Etihad Stadium that provides fantastic experiences for fans and visitors both on matchday and beyond.

We believe that providing more facilities, that would not only serve the expanded North Stand but also Co-op Live and the wider Campus, will help us to do this.   

Our plans include:

• A covered City Square fan zone

  
  

• An integrated Hotel

  
  

• A new Club Shop and Museum

  
  

• Modest workspace

City Square would be open all day on matchday giving fans the opportunity to arrive early or stay after the match to make more of their visit to the stadium. In addition, other sporting and community events would be held at the venue on non-matchdays.

Providing more facilities, that can be used by visitors to Co-op Live and the wider Campus sporting venues, will play a key role in the development of the Etihad Campus as a destination.

We anticipate that a broader range of activities offered to fans on matchday, and a covered venue where fans can spend more time, would smooth out peak travel movements and reduce congestion and demand on public transport.

There is currently no on-site overnight accommodation at the Etihad Campus. We are therefore proposing a large hotel for use by fans and visitors both on matchdays and throughout the week.

In addition to fans who would like to book rooms at the hotel, hospitality and ticket packages could be offered to an increasing number of Etihad Stadium and Etihad Campus visitors.

Drivers of hotel demand

• Football match attendees – home and away fans for men’s and women’s teams.
• One-off stadium events and concerts.
• An enhanced Museum and Etihad Stadium tour generating up to 250,000 visitors per year.
• Co-op Live – with a planned 120 events each year and a capacity of up to 23,500.
• Etihad Campus business base including City Football Group and sports National Governing Bodies.
• MIHP and world-renowned sports rehabilitation.
• Manchester Active venues – athletics, squash, cycling tennis, football.

The Club currently has a museum and exhibition space located on the second floor of the City Store. As part of our plans, we would create a new Manchester City museum experience.

Relocation of the City Store would help to establish a much more enjoyable arrival experience from Joe Mercer Way and the Metrolink, opening up a direct visual connection with the stadium, with the North Stand and a new covered City Square acting as a focal point. This is a design move that has influenced our overall form and layout.   

In response to the opportunity to attract small scale start-ups and incubator businesses who are known to want to work with City Football Group, modest workspace has been proposed.

• Start-ups, scale-ups and small and medium sized enterprises, establishing an ecosystem of organisations looking to share ideas and innovate.
• Placed in a highly accessible location with an increasing range of amenities and proximity to creative, tech and digital hubs across Ancoats.
• Creating an opportunity for more organisations to collaborate with Manchester City Football Club, City Football Group and other Etihad Campus partners.

Alongside attracting new organisations, we are incredibly excited to explore opportunities to deepen and strengthen relationships with a whole host of companies we currently work with.

Our proposed development would be accessible for our wider community and other campus stakeholders, including other sports bodies, to support their events and initiatives.

Aerial View