Work & Impact | City in the Community Partnerships

Group of people in a room decorated with Manchester City theme. Two people are playing video games. One is positioned in a wheelchair. Gaming controllers are visible on their laps.
Work & Impact

working together to empower healthier lives through football

Our Partnerships team works hard to build meaningful bespoke relationships for City in the Community, whist also proactively connecting into Manchester City Football Club partnerships to build authentic connections.

Don’t just take our word for it though, take a look at some of the most successful activations we have created in recent years along with our valued partners and supporters.

Group of people standing on a blue outdoor sports court participating in a ribbon-cutting ceremony. The middle person is holding scissors and wearing a blue 'City in the Community' sweatshirt.
A group of people playing football on a colorful urban field with the Etihad Stadium in the background.

C.P. Company

 

2024/25 saw the team secure CITC’s first ever Healthy Goals partnership with C.P. Company.

The multi-year deal will enable City in the Community to renovate three community or school pitches over the course of the partnership – starting with Bradford Park!

C.P. Company President, Lorenzo Osti, said: “At C.P. Company, communities have always been at the heart of what we do. For several years, we’ve promoted a project called There Is No Us Without You, which uses sport — especially football — to foster inclusion, break down barriers, and serve as a powerful force for social cohesion.

“That’s why we’re proud to partner with City in the Community on a project that brings people together and drives meaningful, lasting change.” 

 

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Group photo of children in football kits with a coach on a blue football pitch. Kids are wearing Manchester City community bibs.
A man wearing a 'City in the Community' hoodie gives a high-five to a group of children on a sports field.

Kelloggs

 

In 2023/24, Kellogg’s, Official Breakfast Cereals Partner of Manchester City, teamed up with City in the Community as part of a new nationwide football camp initiative.

Kellogg’s bolstered the charity’s Soccer Schools programme through the addition of its inaugural ‘Kellogg’s Football Camps’ programme. They worked with CITC to deliver the camps at City Football Academy, helping to expand the charity’s existing holiday provision.

In total, CITC engaged with 755 unique participants across 326 hours and 60 sessions of Soccer Schools and Kellogg’s sessions. Some youngsters were even surprised by Manchester City’ stars including John Stones, Matheus Nunes, and Lauren Hemp.

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