Manchester, 23rd May 2023 – Midea, one of the world’s leading and largest home appliances producer, announced the extension of its global partnership with Manchester City. From the very beginning of the partnership in January 2020, Midea and Manchester City have collaborated to create a series of award-winning activations including the Midea Home Challenge, Taste Tactics, Midea World Class Award...etc.
On August 22nd, Midea announced Manchester City striker Erling Haaland as its Official Global Brand Ambassador. To celebrate Erling becoming an Official Brand Ambassador, Midea and Manchester City have today launched a video campaign that brings to life the brand’s mantra, ‘make yourself at home’ by showcasing Erling’s use of Midea products within a tranquil home environment to find balance and the needed ‘power’ for his second home, the Etihad Stadium. Click HERE to Watch now.
Early 2020, when the first waves of the pandemic hit the world, players and fans in lockdowns, football was completely suspended, Midea asked Manchester City’s players to invite fans from all around the world to have funny challenges at home…
This time 7 Manchester City players + 15 Midea products in line, interacting, created an engaging video which went viral among Manchester City fans…
In 2022, yes, we did it again, and we levelled up again with our third Midea Home Challenge. This time bringing our Midea products directly into the holy Manchester City players' locker room…
In 2023, we brought our Midea Home Challenge into the next level to let the players compete each other using Midea home appliances as hero. The guys had a lot of fun!
At the end of World Class 20/21 season, we created an award-winning campaign hosted by Paul Dickov + Shaun Wright-Phillips invited global fans to vote for their favourite Manchester City players in 9 different categories - each category represented + sponsored by one of Midea's product categories...
2022 we invited Paul + Shaun again - this time not only to 'present' but also to 'deliver' our 9 awards. Check this out!
Hot on the heels of Manchester City's triumphant winning the Treble, Midea - the Official Home Appliances Partner of the club - announced the launch of this season’s World Class Awards With Paul and Shaun in 2023.
Probably the only thing that could distract you from a World Class Manchester City game is tasting a World Class players favourite recipe. Therefore, our tactic is asking Manchester City's players 'What food reminds you of home?' and afterwards not only share but also prepare their favourite dishes with Social Media KOLs...
Midea invites consumers to virtually step into Haaland’s & his teammate’s shoes and test their (finger) skills scoring penalties, corners, and free kicks in Manchester City Stadium through an online mobile game…
A City fan in Texas was treated to an incredible shock during our recent pre-season tour of the USA by the Manchester City super stars with the help of Midea
