City’s social media and video channels continued to see huge levels of interest, with growth in followers and engagement, especially amongst younger fans.
City were the highest-ranking Premier League club for video views across the main five global social platforms – Instagram, TikTok, YouTube, X and Facebook – as independently confirmed by Result Sports and Horizm.
Video views on Manchester City’s five main social media accounts
Source: Horizm, Result Sport, Manchester City
City’s social media audience grew to an average of 52 million monthly active users across platforms – a 60% year-on-year increase – driven by short-form video success and the strategic decision to deliver content that attracts new, youthful audiences.
Content relating to player signings and player announcement campaigns played a key role in engaging new audiences globally, amplifying reach and boosting followers in Egypt (thanks to Omar Marmoush) and Uzbekistan (Abdukodir Khusanov).
Those two new players, who arrived at City in the January transfer window, accounted for more than half a billion views between them.
Erling Haaland’s blockbuster ten-year-contract renewal announcement garnered 206 million views and 17 million engagements, whilst the content created for legendary Belgian superstar Kevin De Bruyne’s farewell totalled in excess of 230 million views.
Together, those events helped City achieve an impressive 1.4 billion engagements across Instagram, Facebook, TikTok and X.
City had 23.7 million followers on WhatsApp, 57.1 million on Instagram, 31.7 million on TikTok, 55.1 million on Facebook, and 18.1 million on X. YouTube subscribers were 8.5 million.
194m followers across Manchester City's social media accounts
Source: Horizm, Result Sport, Manchester City
Total engagements (likes, shares, comments)
Source: Horizm, Result Sport, Manchester City
Video views across the big five channels stood at an impressive 13.9 billion.
City was awarded four accolades at the 2024 Football Content Awards.
The Club took two Golds in ‘Best In Esports – Organisation’ and ‘Best Football Club – Premier League’; Silver in the ‘Best Graphic Designers & Artists’; and Bronze in the ‘Best Documentary’ for ‘Together: Treble Winners’, which was exclusively launched on Netflix.
At the Football Business Awards, the Club’s in-house creative agency City Studios received a Bronze award in the ‘Agency of the Year’ category.
