Manchester City were once again the most watched club in the world, attracting a global television audience of an impressive 694 million people across all competitions this season.
Views for the Club’s Matchday Live show increased by 14% year-on-year, to an average of 1.6 million per show.
The growth continued online as City social channels gained 54 million new followers – the highest increase of any Premier League club.
Total followers reached 186 million, with Instagram leading the way.
City also delivered the most video views in the Premier League, with total views across Facebook, Instagram, X, YouTube and TikTok reaching more than 10 billion.
In total the number of engagements with the Club was 1.5 billion.
City launched its official WhatsApp group during the 2023-24 season. It attracted nearly 30 million followers in the first six months, becoming the largest WhatsApp group in the Premier League.
The Club’s ambition to provide its global fanbase with more ways to get closer to the team led to the release of the six-part docuseries ‘Together: Treble Winners’, which was acquired by the streaming giant Netflix.
The immersive piece was filmed by an embedded City camera crew and produced by City Studios, the Club’s world-class creative content and production hub.
Viewers were taken behind the scenes for the 2022-23 season, which started with Erling Haaland’s arrival and culminated in the team winning the historic Treble of the Premier League, the FA Cup and its first-ever UEFA Champions League.
The series was a smash hit on Netflix, racking up 11.3 million streams and a unique reach of 2.6 million people globally across April and May.
‘Together: Treble Winners’ ranked in the Netflix global top ten for TV shows and broke into the top ten in as many as 35 countries. In the UK, it ranked number four.
Total engagements (likes, shares, comments) across all platforms in 2023-24
Source: Result Sport, Manchester City
186m followers across Manchester City’s main social media accounts in 2023-24
Source: Result Sport, Manchester City
Video views on Manchester City’s main social accounts increased to 10.1 billion
Source: Result Sport, Manchester City
Viewers of games featuring Manchester City on television in 2023-24
Note: viewing figures include live games, delayed/repeat broadcasts and highlights
Source: Nielsen Sports
City’s world-class content was recognised at the Football Content Awards, where the team picked up prizes for the Best Football Club and Best Esports content. The Brand Film Awards also honoured City with the Best Use of Humour prize, for ‘Kyle Walker is the Wolf of Wall Street!’.
In the world of Esports, Donovan ‘Tekkz’ Hunt and Matias Bonanno joined the Club’s EAFC roster with Iwo ‘Setty’ Zajac and Joshua ‘Cold’ Butler joining the Fortnite team. The year started with a bang as Cold became the first City Fortnite player to become an FNCS Champion. Tekkz and Bonanno followed with another record as they helped Man City Esports become the first club to win the ePremier League twice, overcoming Brighton in the final. The EAFC roster performed strongly throughout the season, reaching the eChampions League semi-final and winning the DreamHack Summer FC24 tournament in June 2024.
