Following fantastic performances on the pitch and building on the momentum from previous seasons, the Club saw unprecedented global growth in new Cityzens Official Members.
The number of members in the scheme, which helps fans access match tickets, almost doubled, and internationally, City witnessed an exponential rise with numbers up 210% over the previous season.
There was also a 99% renewal rate for Season Ticket Members for the 2023-24 season.
Source: Manchester City
In addition to matchday tickets, membership offers fans the chance to get closer to the Club they love, and over the season the team at City continued to find even more ways to create memorable moments.
Competition winners enjoyed meet and greets with stars Jack Grealish, Erling Haaland and a host of other first team players. For the Treble celebrations in Manchester, one lucky family arrived at the parade on the local Metrolink tram with Pep Guardiola, the team and the trophies. Other winning members joined the celebrations on one of City’s open top buses which journeyed through the packed streets.
For those members further afield, there were a whole host of opportunities to engage with the Club too.
In the build-up to the triumphant Treble-winning weeks of May and June, millions of fans engaged with the Club, with record numbers entering competitions and creating unique personalised content, such as trophy selfie photos, social media celebration pictures and virtual tickets for the Champions League final.
This season was the first since 2019 that the Trophy Tour returned – following a hiatus caused by the global COVID-19 pandemic – and it incorporated visits to countries including South Africa, Mexico, France, Norway, Germany and Japan – bringing the Club closer to its international fans.
City’s first pre-season tour following the pandemic took place in July 2022 in the USA and proved one of the Club’s most successful to date with games against Club America in Houston and Bayern Munich, the latter in front of a sold-out crowd at the iconic Lambeau Field, Green Bay, Wisconsin.
Source: Manchester City
Away from the Club’s other membership offerings, the Official Supporters Club (OSC) grew considerably this season. The OSC now has more than 350 branches worldwide, with year-on-year member growth standing at 33%.
The past season saw 34 new OSC branches formed around the world from 21 different territories, 12 of which are countries new to the OSC including Cuba, Germany, and Peru. City fans also re-established branches in Indonesia and Thailand.
Locally, City hosted a special season opener event for UK-based OSC members, at which over 100 long-standing City fans were invited to the City Football Academy for a pre-match hospitality event.
To mark the Club’s appearance in the Champions League final all OSC branches received a commemorative branch pack. Alongside the gift, a Champions League digital map was created so that OSC branches could post details of their events to connect with fellow fans, with 146 branches choosing to do so.
