The Community Shield may be a prestigious Wembley curtain-raiser to a new season, but the match also benefits a great many good causes.
Formerly the Charity Shield and organised by the Football Association, it provides a windfall pay-out each year as community-based initiatives and charities around the country share in the proceeds.
Revenue from the gate receipts and match programme sales is distributed to the 124 clubs who competed in The FA Cup from the first round onwards.
Clubs in turn pass on much-needed donations to charities and projects of their choice, while the remainder is distributed to the FA's national charity partners
The two teams who compete in the Wembley curtain-raiser are rewarded with a bumper £27,000 each to donate. City naturally forwarded their £2,000 share last season to City in the Community.