A variety of media assets will be unveiled in the coming months across digital, TV and social platforms featuring Steph Houghton, Demi Stokes and Jill Scott, illustrating how their lives are a mix between their biggest passion and their profession of football.
Viewers will see Steph practising yoga, Demi doing DIY and Jill channelling her inner artist, aiming to show that while we all have different aspects to our lives, using Colour Catcher, you can mix them all in the same load.
The partnership kicks off today with a panel discussion at the Club’s Academy Stadium home on the Etihad Campus. Entitled ‘Up Close and Personal’, the panel will be moderated by television presenter Jacqui Oatley.
Jacqui will speak to City players Janine Beckie, Aoife Mannion and Ellen White about their lives on and off the pitch, covering topics such as key milestones, challenges and hobbies.
In addition, Colour Catcher will have pitch-side LED animation and sampling activation at the Etihad Stadium during the first-ever Barclays FA Women's Super League Manchester derby this coming Saturday, 7th September, 2019.
Fans will get to watch one of the most anticipated matches of the year as Manchester City and Manchester United’s women’s teams face off, while having the chance to win a range of City merchandise at the Colour Catcher stall which will be based in City Square ahead of kick-off.
This sponsorship follows Colour Catcher’s successful 2018 campaign ‘Dare To Mix,’ which aimed to tackle outdated stereotypes in the laundry and homecare sector and tap into the changing consumer lifestyle.
Commenting on the new partnership, Gavin Makel, Head of Women’s Football at Manchester City, said: “Everyone at Manchester City is excited to welcome Colour Catcher as an Official Partner of our women’s team.
“We are delighted to be working with such a trusted, well-known brand and hope this is the beginning of a long and successful journey for both parties.”
DYLON Colour Catcher’s Marketing Director, Nikki Vadera, added: “Last year’s campaign was very well received by consumers, and this year’s campaign develops the ‘Dare to Mix’ message by focusing on breaking free from prejudice and the shackles of identity norms.
“Everyone is multifaceted and has various hobbies and passions outside the 9-5. What better way to reinforce this than to partner with Manchester City Women’s Football Club to showcase the players and their different passions?
“We are excited to be working with the team over the next few seasons. In fact, there could not have been a better time for this collaboration, particularly on the back of the players’ successes on the international stage.”
WITNESS HISTORY | Tickets for the derby are available to buy online and the Etihad Stadium ticket office will remain open right up until kick-off on Saturday.