Disabled supporters’ representative, Mark Todd, and Francesca Lever, the LGBTQ representative, were both in attendance at the City Football Academy, where club staff, including Chief Operating Officer Omar Berrada and Operations Director Danny Wilson, updated on several topics.
Etihad Stadium catering, equality and inclusion and ticketing were all on the agenda, with the City Matters network providing the Club with valuable feedback on behalf of the fan base.
Having given Seasoncard holders aged between 18-25 years the opportunity to buy away tickets from an exclusive allocation on the first day of sale, the Club was able to report that so far this season 9% of fans who have purchased an away game ticket were from the 18-25 age category.
Meanwhile, changes to the Ticket Exchange system have seen listings rise by 18%, with a 30% year on year increase in sales.
There has also been an upturn in the use of catering facilities at the Etihad Stadium, after the Club, having consulted the City Matters network, made a series of changes to the matchday operation.
Additional service points have been installed, which allows for an incremental increase in the number of fans to be served.
Alongside this, changes have been made to provide better quality food and bigger portions for the same price, as well as expanded vegan and vegetarian offerings.
For more details on October’s City Matters, supporters can read the meeting minutes at the link below. Other topics discussed include:
- Ticketing systems
- Fans’ email preferences
- City Football Group Start-up Challenge
- General questions and answers