Pep Guardiola has joined Manchester City in agreeing a long-term partnership with PUMA.
Guardiola has signed a personal deal with the sportswear brand, which enhances its relationship with the Club, following the launch of that partnership earlier this month.
The individual agreement will see the City boss endorse PUMA products both on and off the pitch, whilst he will also work with PUMA Football to develop future clothing and footwear.
Guardiola joins Sergio Aguero and David Silva on PUMA’s roster of talent and as a brand ambassador, will feature in PUMA campaigns, the first of which can be seen in Manchester Piccadilly over the next two weeks.
“I’m delighted to join the PUMA brand,” he said.
“So much of my footballing philosophy and understanding of the game was influenced by Johan Cruyff, who was sponsored by PUMA, and I am proud to follow in his footsteps.
“I demand the highest levels of performance, and I am looking forward to helping shape the future of PUMA Football to meet the demands of today’s game.”
PUMA released the first City home, away and third kits of the partnership at the beginning of July and a striking feature of the new relationship has been the influence of Manchester culture.
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Mancunian rapper, Bugzy Malone, performed at the city-centre launch event, while the designs of both the home and away shirts pay tribute to the local area.
The home shirt features a nod to Manchester’s industrial past and the away is directly influenced by the famous Hacienda nightclub.
It’s something which has also marked the beginning of Guardiola’s personal deal, with the boss modelling a range of Club and PUMA lifestyle apparel at the iconic Victoria Baths.
Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA added: “We are delighted to partner with Pep.
“First as a player and now as a manager, he has demonstrated immense footballing intelligence and work ethic, combined with a relentless drive for improvement and learning.
“Pep’s principles and passion for the game are perfectly aligned with our vision for PUMA Football.”