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Man City extends PZ Cussons partnership

DONE DEAL: City have renewed an agreement with PZ Cussons

DONE DEAL: City have renewed an agreement with PZ Cussons

Manchester City has extended its partnership with PZ Cussons’ soap brand, Premier Cool to be the Club’s Official Personal Care Partner in Nigeria.

The announcement was made at an event in Nigeria during the Club’s global trophy tour.

Through this partnership, Premier Cool has released City-branded personal care products in Nigeria, as well as digital and on-pack promotions to engage with fans and consumers. Premier Cool has also hosted football training sessions across Nigeria, hosted by City coaches and using the Club’s football methodologies.

Premier Cool was launched in Nigeria in 2010 and has recently been relaunched to the market.

Senior vice president of partnerships for City Football Group, Damian Willoughby, commented, “Nigeria is an exciting market for Manchester City – the passion for football is huge and City’s fanbase is growing rapidly. This partnership with PZ Cussons is bringing City right into people’s homes and we are excited to further grow our presence in Nigeria alongside the Premier Cool brand.”

Brand and Activation Manager, Premier, Eniola Ogunlade, said: “After working seamlessly together for the past four years, we can proudly say that it has been a mutually beneficial relationship. This renewed partnership is a confirmation of the immense faith Premier Cool and Manchester City have in each other, as we continue to find innovative ways to offer greater opportunities to our consumers and football fans alike. As you are aware, we have just relaunched the Premier Cool brand to offer even greater value with more variants, and renewing our partnership with the current Premier League champions tells you we mean business and that of course, we want to stay winning. We are very much excited about this next chapter and all I can say is our consumers should expect many more amazing opportunities.”

Club News

New catering and improved stadium facilities

DELIGHT: City's players celebrate Raheem Sterling's opener.

As Premier League football returns to the home of the Champions with Saturday’s visit of Brighton and Hove Albion, the facilities and food off the pitch at the Etihad Stadium are set to be as slick and sublime as the football supplied by Pep Guardiola’s men on it.

Improved facilities at the Etihad revealed

Club News

Trophy Tour is coming to the UAE

TROPHY TOUR: City are heading to Abu Dhabi.

To celebrate Manchester City’s record-breaking 2018/19 season, we are taking the men’s and women’s trophies on a global Trophy Tour, presented by Etihad Airways.

Our next stop is the UAE where we will bring Manchester City silverware to Abu Dhabi.

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