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City and Barclays begin US partnership

NEW PARTNER: Barclays.

NEW PARTNER: Barclays.

Manchester City have announced a new regional partnership with Barclays, who become the Club’s Official Banking and Credit Card Tour Partner.

The Barclays logo will feature on the back of the team’s playing shirt when we return to the United States for our pre-season tour this summer, while branding will also be present on backdrops during interviews with players and manager, Pep Guardiola.

Barclays will also launch several exciting promotions and competitions to celebrate the Club’s visit to the United States.

New York has already been confirmed as a destination for Guardiola and his team, with further locations to be announced and Barclays will be hosting a series of football themed events for its customers in these cities.

Barclays has a long-standing presence in football sponsorship, having been a partner of the Premier League since 2001.

“We are delighted to announce this partnership with Barclays and welcome such a prestigious organisation to the City family,” said Damian Willoughby, Senior Vice President of Partnerships at City Football Group.

“Barclays has a rich pedigree in sports sponsorship and will be a fitting partner to extend our activities in the growing United States football market.

“Barclays has a proud history of creating exciting content and activations that bring fans to the heart of the game, something that will help us to engage with our supporters in the United States whilst the team is visiting this summer.

“We look forward to kicking off this partnership over the coming weeks.”

Tom Corbett, Head of Sponsorship and Media at Barclays Group, added: “Manchester City have taken the Premier League by storm this season and the chance to sponsor their summer tour in our second home market of the USA is a fantastic opportunity.

“As the City Football Group expand in the US, where they already own the New York City franchise in Major League Soccer, they will become one of the most sought-after sports groups with a transatlantic presence.

“The tour will allow us to deliver top events and hospitality for clients, to secure better visibility for the Barclays brand, and to engage our colleagues with one of the best teams in the Premier League.”

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