- Carlsberg will become the Official US Beer Partner of Manchester City Football Club
- On Sunday, a viewing party in New York City will take place at City bar, The Mad Hatter, ahead of Manchester City’s last game of the season against Watford
Manchester City Football Club has signed a one-year deal with St Killian Importing - the exclusive Carlsberg Beer importer in the United States - to become the Club’s regional beer partner.
Carlsberg will be working with Manchester City on their 2017 pre-season tour of the United States.
As Carlsberg’s U.S. representative, St. Killian will collaborate with Manchester City to provide innovative and engaging ways to connect with soccer fans in the U.S.
To kick-start the partnership, on Sunday, May 21, there will be a viewing party at 9:30am ET ahead of Manchester City’s last Premier League game of the season at The Mad Hatter, the popular City bar located in the heart of New York City.
In addition to hosting an exciting sweepstakes competition to win tickets to the Manchester derby taking place in Houston on Thursday 20 July, Carlsberg will be running several activations to engage fans across City’s games in Houston, LA and Nashville.
Commenting on the new partnership, Damian Willoughby, Senior VP of Partnerships for City Football Group, said: “We’re delighted to be teaming up with an exciting regional partner like Carlsberg who share Manchester City’s passion for creativity and innovation.
“As we look to embark on our pre-season tour in the United States, we have a unique opportunity to connect with our local fans and create unforgettable memories.”