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The three-year deal sees QNET retain its status as the Club’s Official Direct Selling Partner until 2020 and will allow the company to further expand its global brand presence and establish more diverse marketing platforms.
QNET are the flagship international direct selling subsidiary of the QI Group of Companies and Damian Willoughby, Senior VP of Partnerships for City Football Group, is pleased to have them on board for a further three years.
"We are delighted to see another partner extending their relationship with the Club as our respective businesses have enjoyed sustained growth and are set for further success in the years ahead,” he said.
“As we embark on a new exciting season in the English Premier League, we have a unique opportunity to connect with both our local and global fans and create unforgettable memories.”
Trevor Kuna, Chief Executive Officer of QNET, shares this delight, adding: “We are absolutely thrilled with this on-going partnership with Manchester City.”
“This is a significant relationship between two brands that are both keen on taking on any challenges for the taste of success.
“With this renewed relationship, we get to engage and interact with the various global communities we come into contact with as well as maintain our significant connection to key markets in Asia, Africa, the Middle East and Europe.”
Sheeran will perform at the Etihad Stadium on Thursday 24 May, Friday 25 May, Saturday 26 May and Sunday 27 May.
As part of the collaboration Steph Houghton took part in a photoshoot at Castlefield.