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The Club launched its newest global partnership at the City Football Academy on Wednesday 30 November, which signalled the start of a multi-year agreement with the premium mobile brand.
TECNO, part of Transsion Holdings, join City’s ever increasing portfolio of partners and received a welcome message from a number of Blues' stars, including Club Captain Vincent Kompany, Kevin de Bruyne, Fabian Delph and Raheem Sterling.
Already established as Africa’s leading mobile phone brand, TECNO also enjoy a presence in 40 emerging markets, where City’s fan base continues to grow and this latest deal will see the two combine on marketing and advertising campaigns around the world.
“We are delighted to welcome TECNO Mobile to Manchester City’s growing repertoire of global partners,” said City Football Group’s Chief Commercial Officer, Tom Glick.
“Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base.”
With a history of business relationships in elite sport, the fast-growing international brand is delighted to embark on a partnership with City, a club who they feel shares similar values.
“We are honoured to be partnering with such a successful and well known club as Manchester City" added TECNO Mobile General Manager, Stephen Ha.
“Providing our consumers with an unparalleled mobile experience is a top priority for TECNO Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium matchday and digital experience for their fans.”
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