Manchester City Football Club have announced a multi-year marketing partnership with leading Australian wine brand, Wolf Blass.
The multi-platform agreement will see Wolf Blass become the Club’s Official Wine Partner in Asia, Middle East, Africa (MEA) and Mexico.
One of the world’s most successful wine brands, Wolf Blass will have the opportunity to engage with City fans via an exciting consumer campaign that will include in-store promotions, co-branded merchandising, giveaways, digital and social media activations, as well as consumer events.
Commenting on the new partnership, Damien Willoughby, VP Director of Partnerships, APAC at City Football Marketing said: “Wolf Blass is a pioneer in their industry whose commitment to quality, character and consistency echoes our own.
“Our new partnership offers us an exciting opportunity to connect with fans and consumers and we are looking forward to working with Wolf Blass as we both continue to grow in new and imaginative ways.”
As the Official Wine Partner of Manchester City, Wolf Blass will have access to one of the most passionate and highly engaged base of football fans in the world.
With more than 240 million fans in Asia, Middle East and Africa, along with millions of followers across the Club’s growing social media presence, Manchester City provides an unprecedented platform for new and existing consumers to engage with Wolf Blass wines.
Robert Foye, President and Managing Director of Asia, MEA and Latin America, at Treasury Wine Estates, the owner of Wolf Blass wines, added: “Wolf Blass has a long association with competitive sports and a passion in the chase for success.
“So we are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world.
“Through this partnership with Manchester City FC, we will bring to life our global brand campaign ‘Here’s To The Chase’, which celebrates the bold pursuit of triumph.
“We look forward to joining Manchester City in their bid to win more trophies, and celebrate their growing success with our iconic Wolf Blass wines.”