The renewal sees HEINEKEN remain as Manchester City’s Official UK Beer Partner and means the relationship, which first began when the Blues played at Maine Road, has now run for more than 20 years.
Exclusive to the UK, the deal means supporters can continue to buy the brand’s beers and cider, including Foster’s, Heineken, Strongbow, Bulmers, Amstel and John Smith’s, on matchdays and at any concerts the Club host at the Etihad Stadium.
“Heineken have been a part of the Manchester City experience for more than 20 years, both at Maine Road and the Etihad Stadium, and we are delighted to be continuing our relationship with them,” said Manchester City’s Operations Director, Danny Wilson.
“At Manchester City, we strive to provide our fans and visitors with an unparalleled experience and collaborating with a drinks brand who strive for that same level of excellence allows us to ensure supporters in our concourse and hospitality areas are able to enjoy premium quality products.”
Heineken Sales Director, Graeme Nicholson shared this sentiment and is pleased to have the opportunity to continue the long-standing partnership.
“I’m delighted to continue our association with a Club that has such a proud history and exciting future ahead,” he added.
“We look forward to working together and to continuing to deliver the world class experience which consumers enjoy when visiting the Etihad Stadium.”
