Revealed at a ground-breaking event at the Eko Hotel and Suites in Lagos, the deal sees Star become City's Official Beer Partner in Nigeria, which will give consumers the opportunity get closer than ever to the Club.
Supporters will discover more about the Blues, as Star promote a range of content across the Nigerian beer market, while lucky fans will also have the opportunity to embrace the Blue Carpet matchday experience at the Etihad Stadium, shake hands with the Club’s legends and could also win City memorabilia
Moving forward, City will become synonymous with the brand, as a bottle of Star will signify a coming together of each fan with the pride, history and colours of their favourite club.
Commenting on the deal, Nick Pinder, Head of Partnerships Marketing EMEA at City Football Group, said: “We are delighted to partner with an exciting brand like Star who share Manchester City’s passion for creativity and innovation.
“We have a rapidly growing fan base in Nigeria and by partnering with Star we have a unique opportunity to connect with our fans in a more meaningful way.
“Together, we look forward to ensuring our fans in Nigeria are a part of our journey, on and off the pitch, as we provide them with exclusive access, unforgettable memories and once-in-a-lifetime experiences.”
With interest and passion for football increasing across Nigeria, Star are pleased to have the opportunity to showcase their commitment to the sport, by partnering with one of Europe’s leading football clubs.
The brand have been committed in their support of football initiatives since a highly successful campaign, which encouraged Nigerian fans to get behind the Super Eagles during the 2014 World Cup and recently announced a landmark partnership with the local NPFL league.
Marketing Director, Nigerian Breweries PLC, Franco Maria- Maggi is excited by the opportunity to bring a new dimension to the company's activity.
He added: “Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand to keep it refreshingly new. That is what Manchester City is also bringing to football.
“They bring a freshness and new level of excitement to the established football order, and have carved a reputation for themselves in a few short years.
“We are happy to partner with the club as we both want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers”.