The partnership was unveiled at a signing ceremony at the City Football Academy, the Club’s headquarters, attended by Ferran Soriano, Chief Executive of Manchester City FC and Ho-Chan Kang, President of Nexen Tire. Executives then attended one of the Club’s final training sessions before the new Premier League campaign, which was presented by Nexen Tire.
Nexen Tire, which becomes one of the Club’s most significant Asia-based partners, has undergone a rapid global expansion and this new relationship, as part of the brand’s sports marketing strategy, will enable it to reach an even broader consumer audience.
As well as having a wide-ranging rights package as part of the agreement, including an LED presence at all of Manchester City’s home games at the Etihad Stadium, Nexen Tire will also assume naming rights of the community bridge linking the Etihad Stadium with the City Football Academy.
Speaking at the signing ceremony, Ferran Soriano, Chief Executive of Manchester City FC, said: “We are very happy to welcome Nexen Tire as our newest global partner and to welcome President Kang to our home in Manchester. We have millions of followers in South Korea and we will be able to provide them with more engaging experiences. Nexen is not only a well-established South Korean brand, but has a strong ambition to grow globally like we do. This partnership builds a strategic relationship that will enable us both to meet our objectives.”
Ho-Chan Kang, President of Nexen Tire said: “We are very pleased to serve as the Official Tire of Manchester City FC, one of the best soccer clubs in Europe. Manchester City FC is the perfect partner for Nexen Tire, considering its position in the league as one of the top-class football clubs with their decisive investment in and recruitment of top stars.”
He also added: “This will provide us a great opportunity to let customers around the world know about Nexen Tire through the partnership with Manchester City FC, which has numerous fans across all continents. We will strengthen our brand power through continuous sports marketing.”
