With over forty million subscribers around the world, Bubbly allows users to create their own 90 second voice blog, or listen to voice recordings from a host of celebrities from the world of film, sports, comedy and music.
Users can also add a photograph with 140 characters of text, and share their favourite posts with their Facebook friends and Twitter followers.
Based in Singapore and designed primarily to cater for the 4 billion consumers in emerging Asian markets that still use feature phones, the service has seen rapid growth since its launch in 2011.
As part of the new Manchester City Bubbly account, the Club will release exclusive voice recordings from City stars such as Sergio Aguero, Joe Hart, Vincent Kompany and Samir Nasri.
Players will also record interviews in their native languages, including French, German, Portuguese, Spanish and Serbo-Croatian in order to engage with City’s multi-lingual global fan base.
From post-match interviews to Club features, the voice messages will give fans an insight into what goes on behind the scenes at their favourite club.
Commenting on the new Bubbly account, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City, said:
“As the Club continues to attract fans from across the world and our global community grows, we will constantly seek out new and engaging ways to connect with supporters, particularly through the use of popular social media platforms, like Bubbly.
“Whether it’s through pre and post-match interviews on the pitch, or getting to know their favorite players off it, Bubbly will enable the Club to have more frequent, short-form touch-points with our fans across the world, bringing them closer to the club and helping to build deeper relationships.
This sentiment was shared by Bubbly CEO, Thomas Clayton, who added:
“We’re ecstatic that Manchester City has chosen to connect with their fans using their real voices on Bubbly. With the new season just around the corner, it’s a fun time to check out what these guys have to say about what’s ahead.”
Manchester City fans and followers, can access exclusive content online by visiting www.bubbly.net/MCFC, by downloading the Bubbly app on their smart phones, or by using the access codes for their feature phones.