Manchester City is the first club in the Premier League to announce an Official Sleeve Partner after signing an agreement with Nexen Tire.
An existing Club partner, the Korean tyre giant has renewed its deal with the Blues and in doing so become the first brand to take advantage of this exciting kit opportunity.
From the beginning of the 2017/18 season, the Nexen Tire logo will be present on the sleeves of City shirts for all Premier League games, while the agreement also sees the partnership extend to include Manchester City Women.
Pep Guardiola, Ilkay Gundogan, Gabriel Jesus and Jill Scott were present at the partnership signing ceremony at the City Football Academy, with Manchester City Chief Executive Ferran Soriano pleased with the expansion of the Club’s relationship with Nexen.
“We are delighted to continue our successful partnership with Nexen Tire,” he said.
“At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.
“We are especially pleased to be the first Premier League Club to secure an Official Sleeve Partner.
“Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship.”
The Korean brand have been a Club partner since August 2015, which has seen them combine with the Club to create a number of memorable content pieces, including the Nexen Tire football challenge, which featured Raheem Sterling, Kelechi Iheanacho and Nolito.
As part of the new agreement Nexen will continue to have a significant presence at all the Blues' Premier League and domestic cup games as their brand visibility and presence grows across the world.
“As a Korean company, we consider it an honour to announce the first Premier League Club sleeve branding partnership for one of the world’s greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide,” added Nexen Tire CEO, Travis Kang.
“Utilising Manchester City and Nexen Tire’s partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company.
“At Nexen Tire, our world-class products continue to make inroads with customers around the world.”