Manchester City are delighted to announce a new partnership with VEQTA, India’s only digital broadcast network dedicated to sports.
The deal, which is the first of its kind for a Premier League club, will give football fans in the country the opportunity to watch exclusive, never seen before content.
VEQTA recently launched its OTT platform through flagship apps on Android and IOS, which will host the full suite of City content.
Fans will be taken behind the scenes with access to training sessions, CityTV’s renowned ‘Inside City’ series, episodes of the ever popular ‘Global City Fans’, plus interviews and activities with the players and manager.
Commenting on the deal, Omar Berrada, Chief Operating Officer for Manchester City said:
“Manchester City’s fan base in India is growing rapidly and it is important for us to connect with all of our supporters across the globe.
“By partnering with VEQTA, who share our passion for sport and our commitment to digital innovation, we have a unique opportunity to engage fans in the region and to provide them with meaningful content that can bring them closer to the club than ever before.”
This landmark partnership will engage the Club with millions of Blues and sports fans in one of the world’s fastest growing football markets, whilst also allowing VEQTA to offer a truly global content experience and become the preferred destination for football fans in India.
Vikram Tanwar, Co-founder & Director of VEQTA is delighted to have the opportunity to bring a worldwide football experience to India’s sports fans.
He added: “Football is the second largest and the fastest growing sport in India. We are very excited about partnering with an institution with the kind of history, legacy and success that Manchester City has.
"Through this partnership, football fans in India will have a truly global sports experience for the very first time. VEQTA is proud to be enabling this experience through its flagship platforms and is another step towards our commitment of offering the best sports content from across the globe.”