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City team up with Tencent for 2016 pre-season tour

BEHIND THE SCENES: Our new partnership will bring fans closer to the action during the 2016 pre-season tour.

BEHIND THE SCENES: Our new partnership will bring fans closer to the action during the 2016 pre-season tour.

Manchester City fans will be transported to the heart of the action during the Club’s 2016 pre-season tour, thanks to a new partnership with Tencent.

The Blues have joined forces with China's largest online sports platform, to give supporters in the region access to exciting, behind-the-scenes content as they prepare for the new Premier League campaign.

With new manager Pep Guardiola at the helm, City face off against Manchester United in Beijing and Borussia Dortmund in Shenzhen, with fans being made to feel like they’re part of the journey.

Throughout the tour supporters will receive a unique personal insight into the Club they love, as they get up close with the squad across Tencent’s various platforms, including WeChat and Penguin Live.

Commenting on the new partnership, Tom Glick, Chief Commercial Officer, City Football Group, said:

“The reach and strength of Tencent’s media channels make them a market leader in their field and everyone at Manchester City is hugely excited to kick start our partnership with them.

"We believe the extent of their channels, coupled with the engaging and compelling content we produce, will enable football fans to gain unique insights into Manchester City and how we are preparing for the upcoming season under Pep Guardiola."

As part of this strategic collaboration, lucky Blues in Beijing will also have the opportunity to meet their City heroes at an exclusive player meet and greet with Tencent Sports users.

Plus, fans who can't make it will still be able to experience the excitement in real time, as the event will be streamed on Penguin Live.

As a leading global internet company with a strong footprint across China, Tencent has a proven track record of collaborating with sporting organisations to enhance the connection they have with their global audiences.

Glick is excited by this latest partnership, which utilises innovative content to enable City to engage further with their rapidly growing fan base across the country.

He added: “By collaborating with Tencent, we hope to not only bring current football fans closer to the action, but to also introduce the wider public to the excitement and togetherness football generates on and off the pitch.”

Echoing Glick’s enthusiasm for the partnership, Zhao Guochen, General Manager of Tencent Sports added:

“Via the various online and offline activities delivered by Tencent Sports, we are confident Manchester City will grow their Chinese fan base. We have been committed to promoting the development of football in China for many years. With the exclusive content provided by Manchester City, more Chinese football fans can truly enjoy the happiness and excitement of football.”

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