Manchester City have marked the start of an exciting new era in the Club’s history.
The City Football Academy will throw open its doors open to thousands of fans for Cityzens Weekend, a free, two-day event that brings together fans from around the world to celebrate the launch of the new Club badge, introduce new manager, Pep Guardiola, to the fans and reveal the new kit for the first time.
Tickets for the weekend were made available exclusively to Cityzens members, with thousands being snapped up within hours of release.
The festivities started this evening as the new Club badge, which was unveiled to fans on Boxing Day 2015, was formally launched with a projection onto Manchester’s iconic Town Hall. The evening also saw the launch of the Club's new website, mancity.com, designed to bring fans at home and overseas closer to the Club through more video and social content, an improved mobile experience and a modern design.
The Etihad Campus will continue its transition on Friday as the new badge, which was roundly welcomed by fans on its reveal, is installed throughout the Etihad Stadium and City Football Academy.
Cityzens Weekend will provide fans with a special behind-the-scenes experience at the CFA with activities and entertainment to suit all ages. Fans will receive unique insights into the Club as representatives, past and present, take to the CFA Hub stage to recount their City experiences. There will also be more opportunities to hear from well-known City voices in the specially built ‘Blue Moon Tavern’.
Players from Manchester City men’s and women’s teams will be attending on the Sunday as the weekend culminates with Pep Guardiola’s presentation to fans for the first time, under the shadow of the new badge.
As well as hosting thousands of fans at the CFA, the Cityzens Weekend will be a truly global event with fans across the world being able to follow the action via the Club’s media platforms, including the new Club website. Activity from across the weekend, including Pep’s introduction to the fans, will be broadcast live on both the new website and Facebook Live. Fans will also be able to submit questions to Pep across the Club’s social media platforms.
Manchester City supporter clubs from the UAE, New York, Melbourne and Shenzhen will be taking part in the event via live link-ups to the festival site and supporter clubs from across the UK will go head-to-head in a football tournament at the CFA.
The local community will play a key role in the weekend with the Club’s outreach programme, City in the Community, leading football sessions across the weekend for local children and Cityzens members. The Club will also be showcasing the important work that it does within the community and the benefit it brings to the lives of many, as City in the Community gears up to celebrate its 30th anniversary.
Ferran Soriano, Chief Executive Officer of Manchester City, said: “ At Manchester City, we are embarking on an exciting new chapter in our history and we wanted to create an event that would allow thousands of fans to celebrate and participate in this, both here in Manchester and around the world.
“Cityzens Weekend will provide the perfect setting for fans to welcome our new manager, Pep Guardiola, to the Club and see the new kit and badge come to life across the Etihad Campus. We look forward to welcoming fans over the weekend and entering this new era together.”