Download our Water Hero Playbook to find out more about the small changes you can make to your everyday life that will have a big impact on reducing your water footprint.
The latest UN data estimates that almost 5 billion people globally could be living in areas of water scarcity by 2050. The UK Environmental Protection Agency estimates that, due to mounting pressures such as increased demand, ageing infrastructure and climate change, parts of England could run out of water by 2045. This serious risk was recently backed up by a Public Accounts Committee report on the UK’s current water supplies. For many football fans, the reality of living with extreme water scarcity is now just one generation away.
The ‘End of Football’ film – made in collaboration with our official water technology partner, Xylem Inc. – features multiple Manchester City footballers and aims to capture the imagination of football fans by depicting a world without water. Filmed in the Club’s iconic Etihad Stadium, the video highlights the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.
This film was made before coronavirus halted football, but what the pandemic has shown us is how fragile our world really is. So now more than ever, let’s protect our future by taking simple steps to use water more sustainably. Download our Water Hero Playbook to find out more about the small changes you can make to your everyday life that will have a big impact on reducing your water footprint.