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The Club launched its global partnership at the City Football Academy on Wednesday 30 November of 2016, which signalled the start of a multi-year agreement with TECNO Mobile. This premium mobile brand became the Official Tablet and Handset Partner with Manchester City Football Club.
Already established as Africa’s leading mobile phone brand, TECNO also enjoy a presence in over 40 emerging markets, where City’s fan base continues to grow and this deal will continue to see the two combine on marketing and advertising campaigns around the world.
“We are delighted to welcome TECNO Mobile to Manchester City’s growing repertoire of global partners. Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base” said City Football Group’s Chief Commercial Officer, Tom Glick.
With a history of business relationships in elite sport, TECNO is delighted to embark on a partnership with City, a club who they feel shares similar values.
“We are honoured to be partnering with such a successful and well known club as Manchester City" said TECNO Mobile General Manager, Stephen Ha.
“Providing our consumers with an unparalleled mobile experience is a top priority for TECNO Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium match day and digital experience for their fans.” added Stephen.
During the first year of the partnership, TECNO Mobile unveiled its Camon CX MCFC (Manchester City Football Club) Limited Edition, to further celebrate its partnership with the English Premier League’s club.
TECNO Camon CX flagship is the latest in a line of photo-focused smartphones of the TECNO CAMON series; best known for their premium camera upgrades and pocket friendly price tag. The Camon CX MCFC Limited Edition is in City Blue body with the official crest of MCFC on its rear.
A MCFC limited edition for Camon CX is a perfect match. Man City is all about beautiful and quality football and we believe City fans deserve premium club merchandise like the Camon CX which is all about beautiful and quality selfie.
See more: TECNO received a welcome message from a number of Blues' stars, including Club Captain Vincent Kompany, Kevin de Bruyne, Fabian Delph and Raheem Sterling.