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SAP And City Football Group (CFG) are delighted to announce a global, multiyear marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch.

SAP are the official “Cloud Software Provider” and a trusted technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.

City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA® platform with the aim to simplify their world-wide operations, scale their business, increase productivity and enhance the fan experience. 

Another key element of the partnership will be the collaboration to co-innovate and develop new applications to analyze and improve performance on the field for players and coaches.

Khaldoon al Mubarak, Chairman of City Football Group, commented, “In SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation. Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful."

Business Operations

To further expand globally and improve operational efficiencies across all clubs, City Football Group will utilize cloud solutions from SAP, to enhance talent management and HR processes and drive more collaboration worldwide. SAP platforms will simulate all data from ticketing to merchandising to allow decision makers across the organization to make faster and more informed decisions.

Fan Engagement

A variety of SAP solutions will be leveraged to enhance the fan experience in CFG team stadiums around the world, including an interactive digital insights wall at the Etihad Stadium that will bring real-time analytics and insights to fans attending matches. SAP and CFG will change the way that fans of CFG teams access and consume football data, allowing them to look at the game differently and understand it in the most relevant way.

Player and Team Performance

Looking forward, City Football Group will co-innovate with SAP on new technological enhancements in the areas of talent management, football performance and human performance for future versions of the SAP Sports One Solution.

The partnership with CFG builds on a growing portfolio of relationships throughout football around the world and continues SAP’s strategy of working with sporting organizations that showcase SAP technology.

Last summer, SAP and the German National Team (DFB) co-innovated on the development of SAP Match Insights, using SAP HANA, which enabled the team to collect and analyze player data during training to help them secure their fourth World Cup Championship. 

Outside of football, SAP transforms sport by successfully collaborating with a number of well-known sports organizations and associations in ice hockey, sailing, golf, Formula 1 racing, cricket, American football, baseball, tennis and basketball.